Technology (Virtual) Forum - 210223

"Embracing Tech to Keep Delivering Insights During Pandemic" presented by Bill McDowell

PMI Atlanta Technology Forum provides an environment for Project Managers to adopt and benefit from the latest technology in their professional life and career. The forum also plans to bring speakers to discuss & share the best practices in technology.

Presentation 

My firm does a lot of in-person research, like focus groups or in-home ethnographies. When COVID restrictions set in last year, and as they continue today, we had to shift gears and rely more heavily on online and mobile platforms in order to keep serving our clients. I’ll be sharing some of those examples, and drawing parallels to the same “pivoting” that all students and professionals have wrestled with over the past year.

Biography 

At Accelerant Research, Bill holds primary responsibility for overseeing day-to-day project execution, client communications, and the firm’s marketing and social media efforts. Bill has been with Accelerant since the firm’s founding in 2008.

Bill comes to Accelerant Research from Bank of America, where he was a research manager on the Innovation Research Team within Global Consumer and Small Business Marketing Research. In this role, Bill managed quantitative and qualitative research initiatives for all lines of business that spanned the Bank’s new product development research pipeline. Prior to joining Bank of America, Bill was a Senior Research Analyst at Lowe’s Companies, Inc., where he managed the company’s competitive brand tracking and multi-cultural tracking studies. He also managed ad hoc research studies to meet specific Marketing and Merchandising business needs.

The first six years of Bill’s career were spent on the supplier side of research at MAi, where he worked as Project Director, managing studies from a wide range of industries including retail, financial services, consumer packaged goods, manufacturing, advertising, telecommunications, media, pharmaceuticals, and politics.
Bill’s areas of industry expertise include financial services, retail, and innovation research. He holds both MBA and BSBA degrees in Marketing from the University of North Carolina at Charlotte.

 When

Tuesday, February 23, 2021, 6:00 PM - 7:15 PM

Where

Webinar

Fees

You will receive an email from the PMI Atlanta Chapter with the webinar link 24 hours before the event start time.

Due to coronavirus concerns, we will be hosting this event through webinar. Because of this change, member rate is now $8 and non-member rate is $10. 

Meeting content, presenter, and location are subject to change. Refunds will not be made for changes in meeting content, presenters, or locations. 

PDUs

Earn 1 PDU
Talent Triangle Category: Strategic & Business Management

PDUs can be claimed here.
For detailed instructions, please visit the CCRS User Guide.