Written By Theresa McCoy
Monica outlined the innovation process in moving from global to regional and finally country specific execution in a cross-functional team environment. Within this process there are four key areas that drive project success, which is particularly important for global project execution. These include:
• Handover (global to regional)
Monica also stressed the importance of team alliance and taking ownership in order to be truly successful in executing innovation in the market. Chartering is also critical so that the team connects the project to the promised benefits of the brand to ensure the innovation is meaningful in each region and country targeted for product innovation launch. In her consumer goods case study, Monica emphasized the criticality of cross-functional engagement with the regions and countries early and often to achieve ultimate success.
Lastly, Monica illustrated how complex global projects can be successfully managed and executed to the regional level through employing best practices, embracing flexibility and leveraging regional strengths to maintain a highly productive global cross-functional team.
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