Written by Mike Ososki, PMP
On Thursday, June 17, 2021, Dana Hylton Calabro, Director of Data Services, Atlanta Ballet was the Keynote Speaker for the Entertainment Forum. Dana says her presentation title could also have been “Using What You Got and Figuring What Else is Out There.” Judging by her Atlanta Ballet story during the pandemic, this is what she did—and is continuing to do well!
Events virtual and streaming via Zoom, hybrid and live in-person with reduced capacity. Sounds familiar? Ye olde pivot prevailed through Dana and Atlanta Ballet’s forced transition in this direction. Powered by (12) new Zoom accounts, additional hardware and multiple spreadsheets, they worked it out so people could purchase and enjoy a goodly variety of online experiences. This includes classes, performances, donations, and even boutique products. Later, thank goodness, outdoor performances were also added, because the dancers missed YOU. The magic happens when their ballet family is with them. Plans are happening now to reunite in the theater.
In the season like no other, they learned to dance in masks, work behind Plexiglass, and rehearse via Zoom. While remaining socially distant, they found a silver lining: performing works created by fellow dancers.
See more at the Atlanta Ballet’s YouTube channel ... https://www.youtube.com/channel/UCvA-nG1uY8vbffJC9eCspQA
- Work with what you have, and grow your resources.
- Adorable little kid ballet dancers make it all worthwhile.
- Spreadsheets are invaluable.
Join us at the next PMI Atlanta Entertainment Forum on Thursday, September 16th, 2021
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